You might think that bank commercial cleaning could become less important in the future if you expect digital banking to replace physical branches and other forms of personal banking. However, a recent Gallup study on banking strategy suggests that physical branches are alive and well. It turns out that some of the most profitable banks are focusing on making the branch experience better, and even doing some targeted branch expansion.
While banking customers want multiple channels, Gallup found that satisfaction with the quality of these interactions matters much more than the quantity of choices. In fact, when customers were very satisfied with their branch experiences, almost half were fully engaged even if they preferred a different channel like banking online. Plus, a full 75% of customers visited a branch at least once in the past 6 months, and almost half of all banking customers would not even consider using a bank that didn’t offer physical branches.
Obviously, cutting back on cleaning services and other vital functions at physical branches could be a big mistake if you want to keep your customers satisfied. Even if your customers are performing more transactions on their phones, most of them are likely to continue coming through your doors for a long time, and they are going to rate you based on their branch experiences no matter how many digital options you provide.
That could actually be good news if you work with a cleaning company that can keep your physical branches in top shape, communicate with you to stay on top of your changing needs, and strive to satisfy your expectations. After all, a clean and organized environment is one of the first things your customers are going to notice.
At Alpine Building Maintenance & Supply we’re happy to use our talents to benefit your business. Contact us today to discuss your janitorial needs.